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| | | * Gmail issues |
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| | | * Email sender guidelines |
| | | |
| | | # Email sender guidelines |
| | | |
| | | The guidelines in this article can help you successfully send and |
| | | deliver |
| | | email to personal Gmail accounts. Starting in 2024, email senders |
| | | must meet |
| | | the requirements described here to send email to Gmail personal a |
| | | ccounts. A |
| | | personal Gmail account is an account that ends in @gmail.com or |
| | | @googlemail.com. |
| | | |
| | | For the latest updates about sender requirements, visit the Email |
| | | sender |
| | | guidelines FAQ. |
| | | |
| | | **Google Workspace senders:** If you use Google Workspace to send |
| | | large |
| | | volumes of email, review the Spam and abuse policy in Gmail. The |
| | | policy is |
| | | part of the Google Workspace Acceptable Use Policy. |
| | | |
| | | ## Sender requirements updates |
| | | |
| | | This table lists our updates to the sender guidelines and require |
| | | ments: |
| | | |
| | | Sender requirement | Date added |
| | | ---|--- |
| | | Use a TLS connection for transmitting email | Dec. 2023 |
| | | |
| | | ## Sender requirements and guidelines |
| | | |
| | | Follow these guidelines to help ensure messages are delivered to |
| | | Gmail |
| | | accounts as expected, and to help prevent Gmail from limiting sen |
| | | ding rates, |
| | | blocking messages, or marking messages as spam. |
| | | |
| | | Requirements for all senders |
| | | |
| | | Starting February 1, 2024, all email senders who send email to Gm |
| | | ail accounts |
| | | must meet the requirements in this section. |
| | | |
| | | **Important:** If you send more than 5,000 messages per day to Gm |
| | | ail accounts, |
| | | follow the Requirements for sending 5,000 or more messages per da |
| | | y. |
| | | |
| | | * Set up SPF or DKIM email authentication for your sending doma |
| | | ins. |
| | | * Ensure that sending domains or IPs have valid forward and rev |
| | | erse DNS records, also referred to as PTR records. Learn more |
| | | * Use a TLS connection for transmitting email. For steps to set |
| | | up TLS in Google Workspace, visit Require a secure connection fo |
| | | r email. |
| | | * Keep spam rates reported in Postmaster Tools below 0.3%. Lear |
| | | n more about spam rates |
| | | * Format messages according to the Internet Message Format stan |
| | | dard, RFC 5322. |
| | | * Don’t impersonate Gmail From: headers. Gmail will begin using |
| | | a DMARC quarantine enforcement policy, and impersonating Gmail F |
| | | rom: headers might impact your email delivery. |
| | | * If you manage a forwarding service, including mailing lists o |
| | | r inbound gateways, add ARC headers to outgoing email. ARC header |
| | | s indicate the message was forwarded and identify you as the forw |
| | | arder. Mailing list senders should also add a List-id: header, wh |
| | | ich specifies the mailing list, to outgoing messages. |
| | | |
| | | Requirements for sending 5,000 or more messages per day |
| | | |
| | | Starting February 1, 2024, email senders who send more than 5,000 |
| | | messages per |
| | | day to Gmail accounts must meet the requirements in this section. |
| | | |
| | | * Set up SPF and DKIM email authentication for your domain. |
| | | * Set up DMARC email authentication for your sending domain. Yo |
| | | ur DMARC enforcement policy can be set to none. Learn more |
| | | * Ensure that sending domains or IPs have valid forward and rev |
| | | erse DNS records, also referred to as PTR records. Learn more |
| | | * Use a TLS connection for transmitting email. For steps to set |
| | | up TLS in Google Workspace, visit Require a secure connection fo |
| | | r email. |
| | | * Keep spam rates reported in Postmaster Tools below 0.30%. Lea |
| | | rn more about spam rates |
| | | * Format messages according to the Internet Message Format stan |
| | | dard, RFC 5322. |
| | | * Don’t impersonate Gmail From: headers. Gmail will begin using |
| | | a DMARC quarantine enforcement policy, and impersonating Gmail F |
| | | rom: headers might impact your email delivery. |
| | | * If you manage a forwarding service, including mailing lists o |
| | | r inbound gateways, add ARC headers to outgoing email. ARC header |
| | | s indicate the message was forwarded and identify you as the forw |
| | | arder. Mailing list senders should also add a List-id: header, wh |
| | | ich specifies the mailing list, to outgoing messages. |
| | | * For direct email, the domain in the sender's From: header mus |
| | | t be aligned with either the SPF domain or the DKIM domain. This |
| | | is required to pass DMARC alignment. |
| | | * Marketing messages and subscribed messages must support one-c |
| | | lick unsubscribe, and include a clearly visible unsubscribe link |
| | | in the message body. Learn more |
| | | |
| | | If you send more than 5,000 emails per day before February 1, 202 |
| | | 4, follow the |
| | | guidelines in this article as soon as possible. Meeting the sende |
| | | r |
| | | requirements before the deadline may improve your email delivery. |
| | | If you don’t |
| | | meet the requirements described in this article, your email might |
| | | not be |
| | | delivered as expected, or might be marked as spam. To get help wi |
| | | th email |
| | | delivery issues, go to Troubleshooting. |
| | | |
| | | ### Email authentication requirements & guidelines |
| | | |
| | | We require that you set up these email authentication methods for |
| | | your domain: |
| | | |
| | | * All senders: SPF or DKIM |
| | | * Bulk senders: SPF, DKIM, and DMARC |
| | | |
| | | Authenticated messages: |
| | | |
| | | * Help protect recipients from malicious messages, such as spoo |
| | | fing and phishing messages. |
| | | * Help protect you and your organization from being impersonate |
| | | d. |
| | | * Are less likely to be rejected or marked as spam by Gmail. |
| | | |
| | | Set up email authentication for each of your sending domains at y |
| | | our domain |
| | | provider. You can use instructions Google provides and our domain |
| | | provider's |
| | | email authentication support information. |
| | | |
| | | To verify messages are authenticated, Google performs checks on m |
| | | essages sent |
| | | to Gmail accounts. To improve email delivery, we recommend that y |
| | | ou always set |
| | | up SPF, DKIM, and DMARC for your domains. Make sure you're meetin |
| | | g the minimum |
| | | authentication requirements described on this page. Messages that |
| | | aren’t |
| | | authenticated with these methods might be marked as spam or rejec |
| | | ted with a |
| | | 5.7.26 error. |
| | | |
| | | If you use an email service provider, verify that they authentica |
| | | te your |
| | | domain’s email with SPF and DKIM. |
| | | |
| | | If you regularly forward email or manage a forwarding service, he |
| | | lp ensure |
| | | forwarded messages are authenticated by following our Best practi |
| | | ces for |
| | | forwarding email to Gmail. |
| | | |
| | | We recommend you always set up email authentication for the domai |
| | | n that hosts |
| | | your public website |
| | | |
| | | #### SPF |
| | | |
| | | SPF prevents spammers from sending unauthorized messages that app |
| | | ear to be |
| | | from your domain. Set up SPF by publishing an SPF record at your |
| | | domain. The |
| | | SPF record for your domain should include all email senders for y |
| | | our domain. |
| | | If your third-party senders aren't included in your SPF record, m |
| | | essages from |
| | | these senders are more likely to be marked as spam. Learn how to |
| | | define your |
| | | SPF record and add it to your domain. |
| | | |
| | | #### DKIM |
| | | |
| | | Turn on DKIM for the domain that sends your email. Receiving serv |
| | | ers use DKIM |
| | | to verify that the domain owner actually sent the message. If you |
| | | use Google |
| | | Workspace to send email, learn how to turn on DKIM for your domai |
| | | n. If you |
| | | don’t use Google Workspace to send email, you can use one of many |
| | | available |
| | | internet tools to create your DKIM keys, or check with your domai |
| | | n provider |
| | | for help. |
| | | |
| | | **Important:** Sending to personal Gmail accounts requires a DKIM |
| | | key of 1024 |
| | | bits or longer. For security reasons, we recommend using a 2048-b |
| | | it key if |
| | | your domain provider supports this. Learn more about DKIM key len |
| | | gth. |
| | | |
| | | #### DMARC |
| | | |
| | | DMARC tells receiving servers what to do with your messages that |
| | | don’t pass |
| | | SPF or DKIM. Set up DMARC by publishing a DMARC record for your d |
| | | omain. To |
| | | pass DMARC authentication, messages must be authenticated by SPF |
| | | or DKIM, or |
| | | both. The authenticating domain must be the same domain that appe |
| | | ars in the |
| | | message From: header. Learn how to set up DMARC. |
| | | |
| | | We recommend you set up DMARC reports so you can monitor email se |
| | | nt from your |
| | | domain, or appears to have been sent from your domain. DMARC repo |
| | | rts help you |
| | | identify senders that may be impersonating your domain. Learn mor |
| | | e about DMARC |
| | | reports. |
| | | |
| | | #### ARC |
| | | |
| | | ARC checks the previous authentication status of forwarded messag |
| | | es. If a |
| | | forwarded message passes SPF or DKIM authentication, but ARC show |
| | | s it |
| | | previously failed authentication, Gmail treats the message as una |
| | | uthenticated. |
| | | |
| | | We recommend that senders use ARC authentication, especially if t |
| | | hey regularly |
| | | forward email. Learn more about ARC authentication. |
| | | |
| | | ### Infrastructure configuration requirements and guidelines |
| | | |
| | | #### IP addresses |
| | | |
| | | **Important:** The sending IP address must match the IP address o |
| | | f the |
| | | hostname specified in the Pointer (PTR) record. |
| | | |
| | | The public IP address of a sending SMTP server must have a corres |
| | | ponding PTR |
| | | record that resolves to a hostname. This is called a _reverse DNS |
| | | lookup_. The |
| | | same hostname must also have an A (for IPv4) or AAAA (for IPv6) r |
| | | ecord that |
| | | resolves to the same public IP address used by the sending server |
| | | . This is |
| | | called a _forward DNS lookup_. |
| | | |
| | | Set up valid reverse DNS records of your sending server IP addres |
| | | ses that |
| | | point to your domain. Check for a PTR record with the Google Admi |
| | | n Toolbox Dig |
| | | tool. |
| | | |
| | | **Important:** The sending IP address must match the IP address o |
| | | f the |
| | | hostname specified in the Pointer (PTR) record. |
| | | |
| | | #### Shared IP addresses |
| | | |
| | | A shared IP address is an IP address used by more than one email |
| | | sender. The |
| | | activity of any senders using a shared IP address affects the rep |
| | | utation of |
| | | all senders for that shared IP address. A negative reputation can |
| | | impact your |
| | | delivery rate. |
| | | |
| | | If you use a shared IP address for sending email: |
| | | |
| | | * Make sure the shared IP address isn’t on any internet blockli |
| | | st. Messages sent from IP addresses on a blocklist are more likel |
| | | y to be marked as spam. |
| | | * If you use an email service provider for your shared IP, use |
| | | Postmaster Tools to check the reputation of the shared IP addres |
| | | s. |
| | | |
| | | ### Subscription requirements and guidelines |
| | | |
| | | If you manage mailing lists or other email subscriptions, you sho |
| | | uld send |
| | | email only to people who want to get messages from you. These rec |
| | | ipients are |
| | | less likely to report your messages as spam. If messages from you |
| | | r domain are |
| | | frequently reported as spam, future messages from you are more li |
| | | kely to be |
| | | marked as spam. Over time, user spam reports can lower your domai |
| | | n’s |
| | | reputation. Check your spam rate and your domain and IP address r |
| | | eputation |
| | | with Postmaster Tools. |
| | | |
| | | #### Make it easy to subscribe |
| | | |
| | | To help ensure recipients are engaged: |
| | | |
| | | * Make sure recipients opt in to get messages from you. |
| | | * Confirm each recipient's email address before subscribing the |
| | | m. |
| | | * Periodically send messages to confirm that recipients want to |
| | | stay subscribed. |
| | | * Consider unsubscribing recipients who don’t open or read your |
| | | messages. |
| | | |
| | | #### Make it easy to unsubscribe |
| | | |
| | | Always give recipients an easy way to unsubscribe from your messa |
| | | ges. Letting |
| | | people opt out of your messages can improve open rates, click-thr |
| | | ough rates, |
| | | and sending efficiency. |
| | | |
| | | **Important:** If you send more than 5,000 message per day, your |
| | | marketing and |
| | | subscribed messages must support one-click unsubscribe. |
| | | |
| | | To set up one-click unsubscribe for Gmail messages, include both |
| | | of these |
| | | headers in outgoing messages: |
| | | |
| | | * List-Unsubscribe-Post: List-Unsubscribe=One-Click |
| | | |
| | | * List-Unsubscribe: <https://solarmora.com/unsubscribe/example> |
| | | |
| | | When a recipient unsubscribes using one-click, you receive this P |
| | | OST request: |
| | | |
| | | "POST /unsubscribe/example HTTP/1.1 |
| | | Host: solarmora.com |
| | | Content-Type: application/x-www-form-urlencoded |
| | | Content-Length: 26 |
| | | List-Unsubscribe=One-Click" |
| | | |
| | | Learn more about List-Unsubscribe: headers in RFC 2369 and RFC 80 |
| | | 58. |
| | | |
| | | These unsubscribe options can also be used but they should not re |
| | | place one- |
| | | click unsubscribe: |
| | | |
| | | * Let recipients review the individual mailing lists they’re su |
| | | bscribed to. Let them unsubscribe from lists individually, or all |
| | | lists at once. |
| | | * Automatically unsubscribe recipients who have multiple bounce |
| | | d messages. |
| | | |
| | | ### Message formatting requirements and guidelines |
| | | |
| | | Follow these message formatting guidelines to help ensure message |
| | | s are |
| | | delivered as expected: |
| | | |
| | | * If your messages are in HTML, format them according to HTML s |
| | | tandards. |
| | | * Follow these message header guidelines: |
| | | * From: headers should include only one email address. For ex |
| | | ample: |
| | | From: notifications@solarmora.com |
| | | |
| | | * Avoid excessively large message headers. To learn more, vis |
| | | it Gmail message header limits. |
| | | * Format messages according to the Internet Format Standard (RF |
| | | C 5322). |
| | | * Make sure every message includes a valid Message-ID. |
| | | * Make sure single-instance message headers are included only |
| | | once in a message. Examples of single-instance headers include F |
| | | rom:, To:, Subject:, and Date:. |
| | | * Message headers and message content should be accurate, and n |
| | | ot misleading or deceptive. |
| | | * Email message subject, headers, display names, and other me |
| | | ssage elements should accurately represent the sender identity an |
| | | d message content, and shouldn’t be misleading. For example, don’ |
| | | t send messages with subject lines starting with Re: or Fwd: unle |
| | | ss the messages are actual replies or forwards, and include only |
| | | actual senders and recipients in From: and To: headers. |
| | | * Don't use emojis or other non-standard characters to imitat |
| | | e graphic elements in messages, with the intent to deceive or inf |
| | | luence recipients. For example, don’t use emojis or images next t |
| | | o display names or brand names to imply the name has been verifie |
| | | d in some way. |
| | | * Don’t use HTML and CSS to hide content in your messages. Hi |
| | | ding content might cause messages to be marked as spam. |
| | | * Web links in the message body should be visible and easy to |
| | | understand. Recipients should know what to expect when they clic |
| | | k a link. |
| | | * Sender information should be clear and visible. |
| | | * * Format the following international domains according to S |
| | | ection 5.2 of Unicode Technical Standard #39. An international do |
| | | main is also called an _internationalized domain name (IDN_ ), a |
| | | nd is a URL that is specific to a region or country. |
| | | * Authenticating domain |
| | | * Envelope from domain |
| | | * Payload domain |
| | | * Reply-to domain |
| | | * Sender domain |
| | | |
| | | ### Sending practices requirements and guidelines |
| | | |
| | | To reduce the chances that messages from your domain are sent to |
| | | spam or |
| | | blocked by Gmail, follow the best practices in this section. |
| | | |
| | | * Authenticate email with SPF and DKIM that are aligned with ea |
| | | ch other at the organizational level. If you use an email provide |
| | | r, verify that your provider supports this. |
| | | * Ideally, send all messages from the same IP address. If you m |
| | | ust send from multiple IP addresses, use a different IP address f |
| | | or each message type. For example, use one IP address for sending |
| | | account notifications and a different IP address for sending pro |
| | | motional messages. |
| | | * Messages of the same category should have the same From: emai |
| | | l address. For example, messages from a domain called **example.c |
| | | om** might have From: addresses like: |
| | | |
| | | * Sales receipt messages: **sales@example.com** |
| | | * Promotional messages: **deals@example.com** |
| | | * Account notification messages: **alert@example.com** |
| | | * Messages sent from an address in the recipient’s contacts are |
| | | less likely to be marked as spam. |
| | | |
| | | #### Sending practices to avoid |
| | | |
| | | * Don't mix different types of content in the same message. For |
| | | example, don't include promotions in sales receipt messages. |
| | | * Don't impersonate other domains or senders without permission |
| | | . This practice is called _spoofing_ , and Gmail might mark these |
| | | messages as spam. |
| | | * Don't mark internal messages as spam. This can negatively aff |
| | | ect your domain's reputation, and future messages might be marked |
| | | as spam. |
| | | * Don't purchase email addresses from other companies. |
| | | * Don't send messages to people who didn't sign up to get messa |
| | | ges from you. These recipients might mark your messages as spam, |
| | | and future messages to these recipients will be marked as spam. |
| | | * Avoid opt-in forms that are checked by default and that autom |
| | | atically subscribe users. Some countries and regions restrict aut |
| | | omatic opt-in. Before you opt-in users automatically, check the r |
| | | egulations in your region. |
| | | |
| | | Some legitimate messages may be marked as spam. Recipients can ma |
| | | rk valid |
| | | messages as not spam, so future messages from the sender should b |
| | | e delivered |
| | | to their inbox. |
| | | |
| | | #### Increase sending volume slowly |
| | | |
| | | When increasing sending volume, keep in mind: |
| | | |
| | | * Increasing the sending volume too quickly can result in deliv |
| | | ery problems. As you gradually increase your sending email volume |
| | | , use Postmaster Tools to monitor email delivery. |
| | | * For Google Workspace work and school accounts, sending limits |
| | | apply even when recipients are in different Google Workspace dom |
| | | ains. For example, you might send email to users with email addre |
| | | sses that have the domains **your-company.net** and **example.com |
| | | ** _. _Although the domains are different, if both domains have |
| | | **google.com** as their MX record, messages sent to these domains |
| | | count toward your limit. |
| | | * If you use Google Workspace or Gmail for sending: When you re |
| | | ach the sending limit, the sending rate is limited for the sendin |
| | | g IP address. |
| | | |
| | | If you send large amounts of email, we recommend you: |
| | | |
| | | * Send email at a consistent rate. Avoid sending email in burst |
| | | s. |
| | | * Start with a low sending volume to engaged users, and slowly |
| | | increase the volume over time. |
| | | * As you increase the sending volume, regularly monitor server |
| | | responses, spam rate, and the sending domain's reputation. Regula |
| | | r monitoring will allow you to quickly adapt if your sending is r |
| | | ate limited, if the spam rate is increased, or when the sending d |
| | | omain's reputation drops. |
| | | * Avoid introducing sudden volume spikes if you do not have a h |
| | | istory of sending large volumes. For example, immediately doublin |
| | | g previously sent volumes suddenly could result in rate limiting |
| | | or reputation drops. |
| | | * If you change the format of your bulk emails, gradually incre |
| | | ase the sending volume of messages with the new format. |
| | | * After making any significant changes to your sending infrastr |
| | | ucture or email header structure, increase the modified segment o |
| | | f traffic separately. |
| | | * If messages start bouncing or start being deferred, reduce th |
| | | e sending volume until the SMTP error rate decreases. Then, incre |
| | | ase slowly again. If bounces and deferrals continue at a low volu |
| | | me, review individual messages to identify problems. For example, |
| | | you can try sending a blank test message and see if it experienc |
| | | es issues. |
| | | * Stay within the IP limits for sending: |
| | | * Be aware of email sending limits when sending from domains |
| | | that have a Google.com MX host. |
| | | * Limit sending email from a single IP address based on the M |
| | | X record domain, not the domain in the recipient email address. |
| | | * Monitor responses so you can change sending rates as needed |
| | | to stay within these limits. |
| | | |
| | | These factors affect how quickly you can increase sending volume: |
| | | |
| | | * Amount of email sent: The more email that you send, the more |
| | | slowly you should increase sending volume. |
| | | * Frequency of sending email: You can increase the sending volu |
| | | me more quickly when you send daily instead of weekly. |
| | | * Recipient feedback about your messages: Make sure you send on |
| | | ly to people who subscribe to your emails, and give recipients an |
| | | option to unsubscribe. |
| | | |
| | | In the event of a recent spike in email activity, we recommend fo |
| | | llowing the |
| | | requirements and guidelines on this page to resolve deliverabilit |
| | | y issues |
| | | automatically during following sends. |
| | | |
| | | ## Additional guidelines |
| | | |
| | | ### Guidelines for using email service providers |
| | | |
| | | Google and Gmail don’t accept allowlist requests from email provi |
| | | ders. We |
| | | can't guarantee messages sent by email providers will pass Gmail’ |
| | | s spam |
| | | filters. |
| | | |
| | | If you use a third-party email provider to send email for your do |
| | | main: |
| | | |
| | | * Verify that the provider follows the guidelines on this page. |
| | | Large providers, such as Google, AOL, and Yahoo, typically follo |
| | | w these guidelines. |
| | | * Make sure the SPF record for your domain includes all email s |
| | | enders for your domain. If third-party senders aren't included in |
| | | your SPF record, messages sent from these providers are more lik |
| | | ely to be marked as spam. Learn how to set up your SPF record. |
| | | |
| | | If you use a domain provider but you manage your own email, we re |
| | | commend you: |
| | | |
| | | * Review and follow the requirements and guidelines on this pag |
| | | e. |
| | | * Use Postmaster Tools to monitor information about messages se |
| | | nt from your domain to Gmail accounts. |
| | | |
| | | ### Guidelines for email service providers |
| | | |
| | | When clients use your service to send email, you’re responsible f |
| | | or their |
| | | sending practices. We recommend taking these steps to help manage |
| | | your |
| | | clients’ sending activity: |
| | | |
| | | * Offer an email address for reporting email abuse, for example |
| | | : **abuse@email-provider.com**. |
| | | * Make sure your contact information in your WHOIS record and o |
| | | n abuse.net is current. |
| | | * Immediately remove any client who uses your service to send s |
| | | pam. |
| | | |
| | | ### Affiliate marketing |
| | | |
| | | Affiliate marketing programs offer rewards to companies or indivi |
| | | duals that |
| | | send visitors to your website. However, spammers can abuse these |
| | | programs. If |
| | | your brand is associated with marketing spam, other messages sent |
| | | by you might |
| | | be marked as spam. |
| | | |
| | | We recommend you regularly monitor affiliates, and remove any aff |
| | | iliates that |
| | | send spam. |
| | | |
| | | ### Phishing exercises |
| | | |
| | | Don’t send test phishing messages or test campaigns from your dom |
| | | ain. Your |
| | | domain’s reputation might be negatively affected, and your domain |
| | | could be |
| | | added to internet blocklists. |
| | | |
| | | ## Monitoring and troubleshooting |
| | | |
| | | ### Postmaster Tools |
| | | |
| | | Use Postmaster Tools to get information about the email you send |
| | | to Gmail |
| | | users, for example: |
| | | |
| | | * When recipients mark your messages as spam |
| | | * Why messages might not be delivered as expected |
| | | * If messages are authenticated |
| | | * Your domain or IP reputation and the impact on message delive |
| | | ry rates |
| | | |
| | | #### Spam rate |
| | | |
| | | * #### Regularly monitor your domain's spam rate in Postmaster |
| | | Tools. |
| | | |
| | | * Keep spam rates reported in Postmaster Tools below 0.10% and |
| | | avoid ever reaching a spam rate of 0.30% or higher. Learn more |
| | | * Maintaining a low spam rate helps senders be more resilient t |
| | | o occasional spikes in user feedback. |
| | | * Maintaining a high spam rate leads to increased spam classifi |
| | | cation. It can take time for improvements in spam rate to reflect |
| | | positively on spam classification. |
| | | |
| | | #### Open rate |
| | | |
| | | * Google doesn't track open rates. |
| | | * Google can't verify the accuracy of open rates reported by th |
| | | ird parties. |
| | | * Low open rates aren't necessarily an accurate indicator of de |
| | | liverability or spam classification issues. |
| | | |
| | | ### Troubleshooting email delivery |
| | | |
| | | If messages aren't being delivered as expected: |
| | | |
| | | * Check regularly that your domain isn’t listed as unsafe with |
| | | Google Safe Browsing. |
| | | * To check your domain status, enter your domain in the Safe Br |
| | | owsing site status page. |
| | | * Regularly check the status of any domains that are linked to |
| | | yours. |
| | | |
| | | #### Sending with email service providers |
| | | |
| | | If you’re having delivery issues with email sent by a service pro |
| | | vider, verify |
| | | the provider follows the requirements and guidelines on this page |
| | | . |
| | | |
| | | #### Use the Google Admin Toolbox to review domain settings |
| | | |
| | | Use the Google Admin Toolbox to check and fix settings for your d |
| | | omain. |
| | | |
| | | #### Fix the source of rejected email |
| | | |
| | | If your messages are rejected, you might get an error message. Le |
| | | arn more |
| | | about the error so you can fix the problem. Common error messages |
| | | are: |
| | | |
| | | * **421, "4.7.0":** **** Messages are rejected because the send |
| | | ing server’s IP address is not on the allowed list for the recipi |
| | | ent’s domain. |
| | | * **550, "5.7.1":** Messages are rejected because the sending s |
| | | erver’s IP address is on an IP suspended list. You might get this |
| | | error if you’re sending email using a shared IP with a poor repu |
| | | tation. |
| | | |
| | | Learn more about email and SMTP error messages: |
| | | |
| | | * SMTP error reference |
| | | * Fix bounced or rejected emails |
| | | |
| | | #### Fix IPv6 authorization errors |
| | | |
| | | An IPv6 authorization error could mean that the PTR record for th |
| | | e sending |
| | | server isn’t using IPv6. If you use an email service provider, co |
| | | nfirm they’re |
| | | using an IPv6 PTR record. |
| | | |
| | | Here's an example of an IPv6 authorization error: |
| | | |
| | | **550-5.7.1:** Message does not meet IPv6 sending guidelines rega |
| | | rding PTR |
| | | records and authentication. |
| | | |
| | | #### Use the troubleshooting tool |
| | | |
| | | If you’re still having email delivery problems after following th |
| | | e guidelines |
| | | in this article, try Troubleshooting for senders with email deliv |
| | | ery issues. |
| | | |
| | | ## Related topics |
| | | |
| | | * Email sender guidelines FAQ |
| | | * Fixed bounced emails |
| | | * Fix messages rejected by Google Groups |
| | | |
| | | _Translations of our policies are provided for your convenience. |
| | | If there is a |
| | | conflict between the text of this policy in language other than E |
| | | nglish and |
| | | the text of the English language version of the policy, the text |
| | | of the |
| | | English language version of the policy takes precedence._ |
| | | |
| | | ## Was this helpful? |
| | | |
| | | How can we improve it? |
| | | |
| | | YesNo |
| | | |
| | | Submit |
| | | |
| | | ## Need more help? |
| | | |
| | | ### Try these next steps: |
| | | |
| | | Post to the help community Get answers from community members |
| | | |
| | | Contact us Tell us more and we’ll help you get there |
| | | |
| | | true |
| | | |
| | | ## Problems with sending |
| | | |
| | | * 1 of 10 |
| | | |
| | | Fix bounced or rejected emails |
| | | |
| | | * 2 of 10 |
| | | |
| | | Fix email bounces due to blocked IP address |
| | | |
| | | * 3 of 10 |
| | | |
| | | Messages from a bulk sender bounce |
| | | |
| | | * 4 of 10 |
| | | |
| | | Message bounced due to a policy rule |
| | | |
| | | * 5 of 10 |
| | | |
| | | Email bounces with error message |
| | | |
| | | * 6 of 10 |
| | | |
| | | Avoid issues when changing MX records |
| | | |
| | | * 7 of 10 |
| | | |
| | | Best practices for forwarding email to Gmail |
| | | |
| | | * 8 of 10 |
| | | |
| | | Some recipients don't get my email |
| | | |
| | | * 9 of 10 |
| | | |
| | | SMTP relay spam policy in Gmail |
| | | |
| | | * 10 of 10 |
| | | |
| | | Email sender guidelines |
| | | |
| | | ![](https://lh3.googleusercontent.com/exxMjxadqER4Ie3_TMeBqZfSwNB |
| | | fL_3tU0Xvn4tJ3_POtw4haXNbIx7OL7v52_DcaBpe=w96) |
| | | |
| | | Start your free 14-day trial today |
| | | |
| | | Professional email, online storage, shared calendars, video meeti |
| | | ngs and more. |
| | | Start your free Google Workspace trial today. |
| | | |
| | | * ©2024 Google |
| | | * Privacy Policy |
| | | * Terms of Service |
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