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| * Gmail issues | | |
| * Problems with sending | | |
| * Email sender guidelines | | |
| | | |
| # Email sender guidelines | | |
| | | |
| The guidelines in this article can help you successfully send and | | |
| deliver | | |
| email to personal Gmail accounts. Starting in 2024, email senders | | |
| must meet | | |
| the requirements described here to send email to Gmail personal a | | |
| ccounts. A | | |
| personal Gmail account is an account that ends in @gmail.com or | | |
| @googlemail.com. | | |
| | | |
| For the latest updates about sender requirements, visit the Email | | |
| sender | | |
| guidelines FAQ. | | |
| | | |
| **Google Workspace senders:** If you use Google Workspace to send | | |
| large | | |
| volumes of email, review the Spam and abuse policy in Gmail. The | | |
| policy is | | |
| part of the Google Workspace Acceptable Use Policy. | | |
| | | |
| ## Sender requirements updates | | |
| | | |
| This table lists our updates to the sender guidelines and require | | |
| ments: | | |
| | | |
| Sender requirement | Date added | | |
| ---|--- | | |
| Use a TLS connection for transmitting email | Dec. 2023 | | |
| | | |
| ## Sender requirements and guidelines | | |
| | | |
| Follow these guidelines to help ensure messages are delivered to | | |
| Gmail | | |
| accounts as expected, and to help prevent Gmail from limiting sen | | |
| ding rates, | | |
| blocking messages, or marking messages as spam. | | |
| | | |
| Requirements for all senders | | |
| | | |
| Starting February 1, 2024, all email senders who send email to Gm | | |
| ail accounts | | |
| must meet the requirements in this section. | | |
| | | |
| **Important:** If you send more than 5,000 messages per day to Gm | | |
| ail accounts, | | |
| follow the Requirements for sending 5,000 or more messages per da | | |
| y. | | |
| | | |
| * Set up SPF or DKIM email authentication for your sending doma | | |
| ins. | | |
| * Ensure that sending domains or IPs have valid forward and rev | | |
| erse DNS records, also referred to as PTR records. Learn more | | |
| * Use a TLS connection for transmitting email. For steps to set | | |
| up TLS in Google Workspace, visit Require a secure connection fo | | |
| r email. | | |
| * Keep spam rates reported in Postmaster Tools below 0.3%. Lear | | |
| n more about spam rates | | |
| * Format messages according to the Internet Message Format stan | | |
| dard, RFC 5322. | | |
| * Don’t impersonate Gmail From: headers. Gmail will begin using | | |
| a DMARC quarantine enforcement policy, and impersonating Gmail F | | |
| rom: headers might impact your email delivery. | | |
| * If you manage a forwarding service, including mailing lists o | | |
| r inbound gateways, add ARC headers to outgoing email. ARC header | | |
| s indicate the message was forwarded and identify you as the forw | | |
| arder. Mailing list senders should also add a List-id: header, wh | | |
| ich specifies the mailing list, to outgoing messages. | | |
| | | |
| Requirements for sending 5,000 or more messages per day | | |
| | | |
| Starting February 1, 2024, email senders who send more than 5,000 | | |
| messages per | | |
| day to Gmail accounts must meet the requirements in this section. | | |
| | | |
| * Set up SPF and DKIM email authentication for your domain. | | |
| * Set up DMARC email authentication for your sending domain. Yo | | |
| ur DMARC enforcement policy can be set to none. Learn more | | |
| * Ensure that sending domains or IPs have valid forward and rev | | |
| erse DNS records, also referred to as PTR records. Learn more | | |
| * Use a TLS connection for transmitting email. For steps to set | | |
| up TLS in Google Workspace, visit Require a secure connection fo | | |
| r email. | | |
| * Keep spam rates reported in Postmaster Tools below 0.30%. Lea | | |
| rn more about spam rates | | |
| * Format messages according to the Internet Message Format stan | | |
| dard, RFC 5322. | | |
| * Don’t impersonate Gmail From: headers. Gmail will begin using | | |
| a DMARC quarantine enforcement policy, and impersonating Gmail F | | |
| rom: headers might impact your email delivery. | | |
| * If you manage a forwarding service, including mailing lists o | | |
| r inbound gateways, add ARC headers to outgoing email. ARC header | | |
| s indicate the message was forwarded and identify you as the forw | | |
| arder. Mailing list senders should also add a List-id: header, wh | | |
| ich specifies the mailing list, to outgoing messages. | | |
| * For direct mail, the domain in the sender's From: header must | | |
| be aligned with either the SPF domain or the DKIM domain. This i | | |
| s required to pass DMARC alignment. | | |
| * Marketing messages and subscribed messages must support one-c | | |
| lick unsubscribe, and include a clearly visible unsubscribe link | | |
| in the message body. Learn more | | |
| | | |
| If you send more than 5,000 emails per day before February 1, 202 | | |
| 4, follow the | | |
| guidelines in this article as soon as possible. Meeting the sende | | |
| r | | |
| requirements before the deadline may improve your email delivery. | | |
| If you don’t | | |
| meet the requirements described in this article, your email might | | |
| not be | | |
| delivered as expected, or might be marked as spam. To get help wi | | |
| th email | | |
| delivery issues, go to Troubleshooting. | | |
| | | |
| ### Email authentication requirements & guidelines | | |
| | | |
| We require that you set up these email authentication methods for | | |
| your domain: | | |
| | | |
| * All senders: SPF or DKIM | | |
| * Bulk senders: SPF, DKIM, and DMARC | | |
| | | |
| Authenticated messages: | | |
| | | |
| * Help protect recipients from malicious messages, such as spoo | | |
| fing and phishing messages. | | |
| * Help protect you and your organization from being impersonate | | |
| d. | | |
| * Are less likely to be rejected or marked as spam by Gmail. | | |
| | | |
| Set up email authentication for each of your sending domains at y | | |
| our domain | | |
| provider. You can use instructions Google provides and our domain | | |
| provider's | | |
| email authentication support information. | | |
| | | |
| To verify messages are authenticated, Google performs checks on m | | |
| essages sent | | |
| to Gmail accounts. To improve email delivery, we recommend that y | | |
| ou always set | | |
| up SPF, DKIM, and DMARC for your domains. Make sure you're meetin | | |
| g the minimum | | |
| authentication requirements described on this page. Messages that | | |
| aren’t | | |
| authenticated with these methods might be marked as spam or rejec | | |
| ted with a | | |
| 5.7.26 error. | | |
| | | |
| If you use an email service provider, verify that they authentica | | |
| te your | | |
| domain’s email with SPF and DKIM. | | |
| | | |
| If you regularly forward email or manage a forwarding service, he | | |
| lp ensure | | |
| forwarded messages are authenticated by following our Best practi | | |
| ces for | | |
| forwarding email to Gmail. | | |
| | | |
| We recommend you always set up email authentication for the domai | | |
| n that hosts | | |
| your public website | | |
| | | |
| #### SPF | | |
| | | |
| SPF prevents spammers from sending unauthorized messages that app | | |
| ear to be | | |
| from your domain. Set up SPF by publishing an SPF record at your | | |
| domain. The | | |
| SPF record for your domain should include all email senders for y | | |
| our domain. | | |
| If your third-party senders aren't included in your SPF record, m | | |
| essages from | | |
| these senders are more likely to be marked as spam. Learn how to | | |
| define your | | |
| SPF record and add it to your domain. | | |
| | | |
| #### DKIM | | |
| | | |
| Turn on DKIM for the domain that sends your email. Receiving serv | | |
| ers use DKIM | | |
| to verify that the domain owner actually sent the message. If you | | |
| use Google | | |
| Workspace to send email, learn how to turn on DKIM for your domai | | |
| n. If you | | |
| don’t use Google Workspace to send email, you can use one of many | | |
| available | | |
| internet tools to create your DKIM keys, or check with your domai | | |
| n provider | | |
| for help. | | |
| | | |
| **Important:** Sending to personal Gmail accounts requires a DKIM | | |
| key of 1024 | | |
| bits or longer. For security reasons, we recommend using a 2048-b | | |
| it key if | | |
| your domain provider supports this. Learn more about DKIM key len | | |
| gth. | | |
| | | |
| #### DMARC | | |
| | | |
| DMARC tells receiving servers what to do with your messages that | | |
| don’t pass | | |
| SPF or DKIM. Set up DMARC by publishing a DMARC record for your d | | |
| omain. To | | |
| pass DMARC authentication, messages must be authenticated by SPF | | |
| or DKIM, or | | |
| both. The authenticating domain must be the same domain that appe | | |
| ars in the | | |
| message From: header. Learn how to add a DMARC record at your dom | | |
| ain. | | |
| | | |
| We recommend you set up DMARC reports so you can monitor email se | | |
| nt from your | | |
| domain, or appears to have been sent from your domain. DMARC repo | | |
| rts help you | | |
| identify senders that may be impersonating your domain. Learn mor | | |
| e about DMARC | | |
| reports. | | |
| | | |
| #### ARC | | |
| | | |
| ARC checks the previous authentication status of forwarded messag | | |
| es. If a | | |
| forwarded message passes SPF or DKIM authentication, but ARC show | | |
| s it | | |
| previously failed authentication, Gmail treats the message as una | | |
| uthenticated. | | |
| | | |
| We recommend that senders use ARC authentication, especially if t | | |
| hey regularly | | |
| forward email. Learn more about ARC authentication. | | |
| | | |
| ### Infrastructure configuration requirements and guidelines | | |
| | | |
| #### IP addresses | | |
| | | |
| **Important:** The sending IP address must match the IP address o | | |
| f the | | |
| hostname specified in the Pointer (PTR) record. | | |
| | | |
| The public IP address of a sending SMTP server must have a corres | | |
| ponding PTR | | |
| record that resolves to a hostname. This is called a _reverse DNS | | |
| lookup_. The | | |
| same hostname must also have an A (for IPv4) or AAAA (for IPv6) r | | |
| ecord that | | |
| resolves to the same public IP address used by the sending server | | |
| . This is | | |
| called a _forward DNS lookup_. | | |
| | | |
| Set up valid reverse DNS records of your sending server IP addres | | |
| ses that | | |
| point to your domain. Check for a PTR record with the Google Admi | | |
| n Toolbox Dig | | |
| tool. | | |
| | | |
| **Important:** The sending IP address must match the IP address o | | |
| f the | | |
| hostname specified in the Pointer (PTR) record. | | |
| | | |
| #### Shared IP addresses | | |
| | | |
| A shared IP address is an IP address used by more than one email | | |
| sender. The | | |
| activity of any senders using a shared IP address affects the rep | | |
| utation of | | |
| all senders for that shared IP address. A negative reputation can | | |
| impact your | | |
| delivery rate. | | |
| | | |
| If you use a shared IP address for sending email: | | |
| | | |
| * Make sure the shared IP address isn’t on any internet blockli | | |
| st. Messages sent from IP addresses on a blocklist are more likel | | |
| y to be marked as spam. | | |
| * If you use an email service provider for your shared IP, use | | |
| Postmaster Tools to check the reputation of the shared IP addres | | |
| s. | | |
| | | |
| ### Subscription requirements and guidelines | | |
| | | |
| If you manage mailing lists or other email subscriptions, you sho | | |
| uld send | | |
| email only to people who want to get messages from you. These rec | | |
| ipients are | | |
| less likely to report your messages as spam. If messages from you | | |
| r domain are | | |
| frequently reported as spam, future messages from you are more li | | |
| kely to be | | |
| marked as spam. Over time, user spam reports can lower your domai | | |
| n’s | | |
| reputation. Check your spam rate and your reputation with Postmas | | |
| ter Tools. | | |
| | | |
| #### Make it easy to subscribe | | |
| | | |
| To help ensure recipients are engaged: | | |
| | | |
| * Make sure recipients opt in to get messages from you. | | |
| * Confirm each recipient's email address before subscribing the | | |
| m. | | |
| * Periodically send messages to confirm that recipients want to | | |
| stay subscribed. | | |
| * Consider unsubscribing recipients who don’t open or read your | | |
| messages. | | |
| | | |
| #### Make it easy to unsubscribe | | |
| | | |
| Always give recipients an easy way to unsubscribe from your messa | | |
| ges. Letting | | |
| people opt out of your messages can improve open rates, click-thr | | |
| ough rates, | | |
| and sending efficiency. | | |
| | | |
| **Important:** If you send more than 5,000 message per day, your | | |
| marketing and | | |
| subscribed messages must support one-click unsubscribe. | | |
| | | |
| To set up one-click unsubscribe for Gmail messages, include both | | |
| of these | | |
| headers in outgoing messages: | | |
| | | |
| * List-Unsubscribe-Post: List-Unsubscribe=One-Click | | |
| | | |
| * List-Unsubscribe: <https://solarmora.com/unsubscribe/example> | | |
| | | |
| When a recipient unsubscribes using one-click, you receive this P | | |
| OST request: | | |
| | | |
| "POST /unsubscribe/example HTTP/1.1 | | |
| Host: solarmora.com | | |
| Content-Type: application/x-www-form-urlencoded | | |
| Content-Length: 26 | | |
| List-Unsubscribe=One-Click" | | |
| | | |
| Learn more about List-Unsubscribe: headers in RFC 2369 and RFC 80 | | |
| 58. | | |
| | | |
| These unsubscribe options can also be used but they should not re | | |
| place one- | | |
| click unsubscribe: | | |
| | | |
| * Let recipients review the individual mailing lists they’re su | | |
| bscribed to. Let them unsubscribe from lists individually, or all | | |
| lists at once. | | |
| * Automatically unsubscribe recipients who have multiple bounce | | |
| d messages. | | |
| | | |
| ### Message formatting requirements and guidelines | | |
| | | |
| Follow these message formatting guidelines to help ensure message | | |
| s are | | |
| delivered as expected: | | |
| | | |
| * If your messages are in HTML, format them according to HTML s | | |
| tandards. | | |
| * Follow these message header guidelines: | | |
| * From: headers should include only one email address. For ex | | |
| ample: | | |
| From: notifications@solarmora.com | | |
| | | |
| * Avoid excessively large message headers. To learn more, vis | | |
| it Gmail message header limits. | | |
| * Format messages according to the Internet Format Standard (RF | | |
| C 5322). | | |
| * Make sure every message includes a valid Message-ID. | | |
| * Make sure single-instance message headers are included only | | |
| once in a message. Examples of single-instance headers include F | | |
| rom:, To:, Subject:, and Date:. | | |
| * Message headers and message content should be accurate, and n | | |
| ot misleading or deceptive. | | |
| * Email message subject, headers, display names, and other me | | |
| ssage elements should accurately represent the sender identity an | | |
| d message content, and shouldn’t be misleading. For example, don’ | | |
| t send messages with subject lines starting with Re: or Fwd: unle | | |
| ss the messages are actual replies or forwards, and include only | | |
| actual senders and recipients in From: and To: headers. | | |
| * Don't use emojis or other non-standard characters to imitat | | |
| e graphic elements in messages, with the intent to deceive or inf | | |
| luence recipients. For example, don’t use emojis or images next t | | |
| o display or brand names to imply the name has been verified in s | | |
| ome way. | | |
| * Don’t use HTML and CSS to hide content in your messages. Hi | | |
| ding content might cause messages to be marked as spam. | | |
| * Web links in the message body should be visible and easy to | | |
| understand. Recipients should know what to expect when they clic | | |
| k a link. | | |
| * Sender information should be clear and visible. | | |
| * * Format the following international domains according to S | | |
| ection 5.2 of Unicode Technical Standard #39. An international do | | |
| main is also called an _internationalized domain name (IDN_ ), a | | |
| nd is a URL that is specific to a region or country. | | |
| * Authenticating domain | | |
| * Envelope from domain | | |
| * Payload domain | | |
| * Reply-to domain | | |
| * Sender domain | | |
| | | |
| ### Sending practices requirements and guidelines | | |
| | | |
| To reduce the chances that messages from your domain are sent to | | |
| spam or | | |
| blocked by Gmail, follow the best practices in this section. | | |
| | | |
| * Authenticate email with SPF and DKIM that are aligned with ea | | |
| ch other at the organizational level. If you use an email provide | | |
| r, verify that your provider supports this. | | |
| * Ideally, send all messages from the same IP address. If you m | | |
| ust send from multiple IP addresses, use a different IP address f | | |
| or each message type. For example, use one IP address for sending | | |
| account notifications and a different IP address for sending pro | | |
| motional messages. | | |
| * Messages of the same category should have the same From: emai | | |
| l address. For example, messages from a domain called `solarmora. | | |
| com` might have From: addresses like: | | |
| * Sales receipt messages: `sales@solarmora.com` | | |
| * Promotional messages: `deals@solarmora.com` | | |
| * Account notification messages: `alert@solarmora.com` | | |
| * Messages sent from an address in the recipient’s contacts are | | |
| less likely to be marked as spam. | | |
| | | |
| #### Sending practices to avoid | | |
| | | |
| * Don't mix different types of content in the same message. For | | |
| example, don't include promotions in sales receipt messages. | | |
| * Don't impersonate other domains or senders without permission | | |
| . This practice is called _spoofing_ , and Gmail might mark these | | |
| messages as spam. | | |
| * Don't mark internal messages as spam. This can negatively aff | | |
| ect your domain's reputation, and future messages might be marked | | |
| as spam. | | |
| * Don't purchase email addresses from other companies. | | |
| * Don't send messages to people who didn't sign up to get messa | | |
| ges from you. These recipients might mark your messages as spam, | | |
| and future messages to these recipients will be marked as spam. | | |
| * Avoid opt-in forms that are checked by default and that autom | | |
| atically subscribe users. Some countries and regions restrict aut | | |
| omatic opt-in. Before you opt-in users automatically, check the r | | |
| egulations in your region. | | |
| | | |
| Some legitimate messages may be marked as spam. Recipients can ma | | |
| rk valid | | |
| messages as not spam, so future messages from the sender should b | | |
| e delivered | | |
| to their inbox. | | |
| | | |
| #### Increase sending volume slowly | | |
| | | |
| When increasing sending volume, keep in mind: | | |
| | | |
| * Increasing the sending volume too quickly can result in deliv | | |
| ery problems. As you gradually increase your sending mail volume, | | |
| use Postmaster Tools to monitor email delivery. | | |
| * For Google Workspace work and school accounts, sending limits | | |
| apply even when recipients are in different Google Workspace dom | | |
| ains. For example, you might send email to users with email addre | | |
| sses that have the domains `your-company.net` and `solarmora.com` | | |
| _. _Although the domains are different, if both domains have `g | | |
| oogle.com` as their MX record, messages sent to these domains cou | | |
| nt toward your limit. | | |
| * If you use Google Workspace or Gmail for sending: When you re | | |
| ach the sending limit, the sending rate is limited for the sendin | | |
| g IP address. | | |
| | | |
| If you send large amounts of email, we recommend you: | | |
| | | |
| * Send email at a consistent rate. Avoid sending email in burst | | |
| s. | | |
| * Start with a low sending volume to engaged users, and slowly | | |
| increase the volume over time. | | |
| * As you increase the sending volume, regularly monitor server | | |
| responses, spam rate, and the sending domain's reputation. Regula | | |
| r monitoring will allow you to quickly adapt if your sending is r | | |
| ate limited, if the spam rate is increased, or when the sending d | | |
| omain's reputation drops. | | |
| * Avoid introducing sudden volume spikes if you do not have a h | | |
| istory of sending large volumes. For example, immediately doublin | | |
| g previously sent volumes suddenly could result in rate limiting | | |
| or reputation drops. | | |
| * If you change the format of your bulk emails, gradually incre | | |
| ase the sending volume of messages with the new format. | | |
| * After making any significant changes to your sending infrastr | | |
| ucture or email header structure, increase the modified segment o | | |
| f traffic separately. | | |
| * If messages start bouncing or start being deferred, reduce th | | |
| e sending volume until the SMTP error rate decreases. Then, incre | | |
| ase slowly again. If bounces and deferrals continue at a low volu | | |
| me, review individual messages to identify problems. For example, | | |
| you can try sending a blank test message and see if it experienc | | |
| es issues. | | |
| * Stay within the IP limits for sending: | | |
| * Be aware of email sending limits when sending from domains | | |
| that have a Google.com MX host. | | |
| * Limit sending email from a single IP address based on the M | | |
| X record domain, not the domain in the recipient email address. | | |
| * Monitor responses so you can change sending rates as needed | | |
| to stay within these limits. | | |
| | | |
| These factors affect how quickly you can increase sending volume: | | |
| | | |
| * Amount of email sent: The more email that you send, the more | | |
| slowly you should increase sending volume. | | |
| * Frequency of sending email: You can increase the sending volu | | |
| me more quickly when you send daily instead of weekly. | | |
| * Recipient feedback about your messages: Make sure you send on | | |
| ly to people who subscribe to your emails, and give recipients an | | |
| option to unsubscribe. | | |
| | | |
| In the event of a recent spike in email activity, we recommend fo | | |
| llowing the | | |
| requirements and guidelines on this page to resolve deliverabilit | | |
| y issues | | |
| automatically during following sends. | | |
| | | |
| ## Additional guidelines | | |
| | | |
| ### Guidelines for using email service providers | | |
| | | |
| Google and Gmail don’t accept allowlist requests from email provi | | |
| ders. We | | |
| can't guarantee messages sent by email providers will pass Gmail’ | | |
| s spam | | |
| filters. | | |
| | | |
| If you use a third-party email provider to send email for your do | | |
| main: | | |
| | | |
| * Verify that the provider follows the guidelines on this page. | | |
| Large providers, such as Google, AOL, and Yahoo, typically follo | | |
| w these guidelines. | | |
| * Make sure the SPF record for your domain includes all email s | | |
| enders for your domain. If third-party senders aren't included in | | |
| your SPF record, messages sent from these providers are more lik | | |
| ely to be marked as spam. Learn how to set up your SPF record. | | |
| | | |
| If you use a domain provider but you manage your own email, we re | | |
| commend you: | | |
| | | |
| * Review and follow the requirements and guidelines on this pag | | |
| e. | | |
| * Use Postmaster Tools to monitor information about messages se | | |
| nt from your domain to Gmail accounts. | | |
| | | |
| ### Guidelines for email service providers | | |
| | | |
| When clients use your service to send email, you’re responsible f | | |
| or their | | |
| sending practices. We recommend taking these steps to help manage | | |
| your | | |
| clients’ sending activity: | | |
| | | |
| * Offer an email address for reporting email abuse, for example | | |
| : `abuse@mail-provider.com`. | | |
| * Make sure your contact information in your WHOIS record and o | | |
| n abuse.net is current. | | |
| * Immediately remove any client who uses your service to send s | | |
| pam. | | |
| | | |
| ### Affiliate marketing | | |
| | | |
| Affiliate marketing programs offer rewards to companies or indivi | | |
| duals that | | |
| send visitors to your website. However, spammers can abuse these | | |
| programs. If | | |
| your brand is associated with marketing spam, other messages sent | | |
| by you might | | |
| be marked as spam. | | |
| | | |
| We recommend you regularly monitor affiliates, and remove any aff | | |
| iliates that | | |
| send spam. | | |
| | | |
| ### Phishing exercises | | |
| | | |
| Don’t send test phishing messages or test campaigns from your dom | | |
| ain. Your | | |
| domain’s reputation might be negatively affected, and your domain | | |
| could be | | |
| added to internet blocklists. | | |
| | | |
| ## Monitoring and troubleshooting | | |
| | | |
| ### Postmaster Tools | | |
| | | |
| Use Postmaster Tools to get information about the email you send | | |
| to Gmail | | |
| users, for example: | | |
| | | |
| * When recipients mark your messages as spam | | |
| * Why messages might not be delivered as expected | | |
| * If messages are authenticated | | |
| * Your domain or IP reputation and the impact on message delive | | |
| ry rates | | |
| | | |
| #### Spam rate | | |
| | | |
| * #### Regularly monitor your domain's spam rate in Postmaster | | |
| Tools. | | |
| | | |
| * Keep spam rates reported in Postmaster Tools below 0.10% and | | |
| avoid ever reaching a spam rate of 0.30% or higher. Learn more | | |
| * Maintaining a low spam rate helps senders be more resilient t | | |
| o occasional spikes in user feedback. | | |
| * Maintaining a high spam rate leads to increased spam classifi | | |
| cation. It can take time for improvements in spam rate to reflect | | |
| positively on spam classification. | | |
| | | |
| #### Open rate | | |
| | | |
| * Google doesn't track open rates. | | |
| * Google can't verify the accuracy of open rates reported by th | | |
| ird parties. | | |
| * Low open rates aren't necessarily an accurate indicator of de | | |
| liverability or spam classification issues. | | |
| | | |
| ### Troubleshooting email delivery | | |
| | | |
| If messages aren't being delivered as expected: | | |
| | | |
| * Check regularly that your domain isn’t listed as unsafe with | | |
| Google Safe Browsing. | | |
| * To check your domain status, enter your domain in the Safe Br | | |
| owsing site status page. | | |
| * Regularly check the status of any domains that are linked to | | |
| yours. | | |
| | | |
| #### Sending with email service providers | | |
| | | |
| If you’re having delivery issues with email sent by a service pro | | |
| vider, verify | | |
| the provider follows the requirements and guidelines on this page | | |
| . | | |
| | | |
| #### Use the Google Admin Toolbox to review domain settings | | |
| | | |
| Use the Google Admin Toolbox to check and fix settings for your d | | |
| omain. | | |
| | | |
| #### Fix the source of rejected email | | |
| | | |
| If your messages are rejected, you might get an error message. Le | | |
| arn more | | |
| about the error so you can fix the problem. Common error messages | | |
| are: | | |
| | | |
| * **421, "4.7.0":** **** Messages are rejected because the send | | |
| ing server’s IP address is not on the allowed list for the recipi | | |
| ent’s domain. | | |
| * **550, "5.7.1":** Messages are rejected because the sending s | | |
| erver’s IP address is on an IP suspended list. You might get this | | |
| error if you’re sending mail using a shared IP with a poor reput | | |
| ation. | | |
| | | |
| Learn more about email and SMTP error messages: | | |
| | | |
| * SMTP error reference | | |
| * Fix bounced or rejected emails | | |
| | | |
| #### Fix IPv6 authorization errors | | |
| | | |
| An IPv6 authorization error could mean that the PTR record for th | | |
| e sending | | |
| server isn’t using IPv6. If you use an email service provider, co | | |
| nfirm they’re | | |
| using an IPv6 PTR record. | | |
| | | |
| Here's an example of an IPv6 authorization error: | | |
| | | |
| **550-5.7.1:** Message does not meet IPv6 sending guidelines rega | | |
| rding PTR | | |
| records and authentication. | | |
| | | |
| #### Use the troubleshooting tool | | |
| | | |
| If you’re still having mail delivery problems after following the | | |
| guidelines | | |
| in this article, try Troubleshooting for senders with email deliv | | |
| ery issues. | | |
| | | |
| ## Related topics | | |
| | | |
| * Email sender guidelines FAQ | | |
| * Fixed bounced emails | | |
| * Fix messages rejected by Google Groups | | |
| | | |
| _Translations of our policies are provided for your convenience. | | |
| If there is a | | |
| conflict between the text of this policy in language other than E | | |
| nglish and | | |
| the text of the English language version of the policy, the text | | |
| of the | | |
| English language version of the policy takes precedence._ | | |
| | | |
| ## Was this helpful? | | |
| | | |
| How can we improve it? | | |
| | | |
| YesNo | | |
| | | |
| Submit | | |
| | | |
| ## Need more help? | | |
| | | |
| ### Try these next steps: | | |
| | | |
| Post to the help community Get answers from community members | | |
| | | |
| Contact us Tell us more and we’ll help you get there | | |
| | | |
| true | | |
| | | |
| ## Problems with sending | | |
| | | |
| * 1 of 10 | | |
| | | |
| Fix bounced or rejected emails | | |
| | | |
| * 2 of 10 | | |
| | | |
| Fix email bounces due to blocked IP address | | |
| | | |
| * 3 of 10 | | |
| | | |
| Messages from a bulk sender bounce | | |
| | | |
| * 4 of 10 | | |
| | | |
| Message bounced due to a policy rule | | |
| | | |
| * 5 of 10 | | |
| | | |
| Email bounces with error message | | |
| | | |
| * 6 of 10 | | |
| | | |
| Avoid issues when changing MX records | | |
| | | |
| * 7 of 10 | | |
| | | |
| Best practices for forwarding email to Gmail | | |
| | | |
| * 8 of 10 | | |
| | | |
| Some recipients don't get my email | | |
| | | |
| * 9 of 10 | | |
| | | |
| SMTP relay spam policy in Gmail | | |
| | | |
| * 10 of 10 | | |
| | | |
| Email sender guidelines | | |
| | | |
| ![](https://lh3.googleusercontent.com/exxMjxadqER4Ie3_TMeBqZfSwNB | | |
| fL_3tU0Xvn4tJ3_POtw4haXNbIx7OL7v52_DcaBpe=w96) | | |
| | | |
| Start your free 14-day trial today | | |
| | | |
| Professional email, online storage, shared calendars, video meeti | | |
| ngs and more. | | |
| Start your free Google Workspace trial today. | | |
| | | |
| * ©2024 Google | | |
| * Privacy Policy | | |
| * Terms of Service | | |
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